On the automatic activation of attitudes.
On the automatic activation of attitudes.
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DOI：
10.1037//0022-3514.50.2.229
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发表时间：
1986-02
影响因子：
7.6
通讯作者：
R. Fazio;D. Sanbonmatsu;M. C. Powell;Frank Kardes
中科院分区：
文献类型：
--
作者：
R. Fazio;D. Sanbonmatsu;M. C. Powell;Frank Kardes
我们假设，以态度对象和对该对象的评价之间的强关联为特征的态度能够在仅仅呈现态度对象时自动地从记忆中被激活。我们使用了启动程序，以检查在何种程度上仅仅呈现的态度对象将促进延迟与受试者可以表明是否随后提出的目标形容词具有积极或消极的内涵。在三个实验中，在涉及评价一致的启动项（态度对象）和目标的试验中观察到了促进作用，前提是态度对象具有很强的评价关联。在实验1和2中，通过测量程序确定了实验前的强关联和弱关联。在实验3中，操纵的强度的对象评价协会。结果表明，态度可以被自动激活，并且对象-评价关联的强度决定了这种自动激活的可能性。这些研究结果的各种问题的影响，包括他们的功能价值，稳定性，对以后的行为的影响，和测量的态度进行了讨论。
We hypothesized that attitudes characterized by a strong association between the attitude object and an evaluation of that object are capable of being activated from memory automatically upon mere presentation of the attitude object. We used a priming procedure to examine the extent to which the mere presentation of an attitude object would facilitate the latency with which subjects could indicate whether a subsequently presented target adjective had a positive or a negative connotation. Across three experiments, facilitation was observed on trials involving evaluatively congruent primes (attitude objects) and targets, provided that the attitude object possessed a strong evaluative association. In Experiments 1 and 2, preexperimentally strong and weak associations were identified via a measurement procedure. In Experiment 3, the strength of the object-evaluation association was manipulated. The results indicated that attitudes can be automatically activated and that the strength of the object-evaluation association determines the likelihood of such automatic activation. The implications of these findings for a variety of issues regarding attitudes--including their functional value, stability, effects on later behavior, and measurement--are discussed.