Bounded Rationality and Industrial Organization
Bounded Rationality and Industrial Organization
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DOI：
10.1093/acprof:oso/9780195398717.001.0001
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发表时间：
2011-02
期刊：
影响因子：
--
通讯作者：
R. Spiegler
中科院分区：
文献类型：
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作者：
R. Spiegler
传统的经济理论假设消费者是完全理性的，他们有明确的偏好，并且很容易理解市场环境。然而，事实上，消费者可能有不一致的、依赖于上下文的偏好，或者根本没有足够的脑力来评估和比较复杂的产品。因此，消费者行为的标准模型依赖于一个理想的市场，在这个市场中，消费者是无限理性的受到了质疑。虽然行为经济学家已经证实并描述了这些不一致性，但合乎逻辑的下一步是研究它们对市场的影响。基于消费者心理学的关键观察，有限理性和产业组织开发了“有限理性”消费者行为的非标准模型，并将其嵌入到熟悉的市场模型中。然后，它严格地分析了传统的微观经济学理论中的每个模型，导致更丰富，更现实的消费者行为的图片。Ran Spiegler分析了信贷市场中的剥削性价格计划，金融产品和其他混淆做法的复杂性，消费者对意外价格上涨的对抗以及默认选项在消费者决策中的作用等现象。Spiegler将相关文献统一为三个主要方面：预测和控制未来选择的能力有限，理解复杂市场环境的能力有限，以及对参考点的敏感性。虽然在过去十年中，丰富经济模型中决策者心理的挑战一直处于理论研究的前沿，但没有研究生水平的理论导向教科书来涵盖过去10-15年的发展。因此，有限理性和产业组织提供了一个受欢迎的和至关重要的市场行为的新的理解，它挑战传统智慧的方式是有趣的和经济意义，并最终影响所有市场参与者的福祉。在OSO中可用：
Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have inconsistent, context-dependent preferences or simply not enough brain-power to evaluate and compare complicated products. Thus the standard model of consumer behavior-which depends on an ideal market in which consumers are boundlessly rational-is called into question. While behavioral economists have for some time confirmed and characterized these inconsistencies, the logical next step is to examine the implications they have in markets. Grounded in key observations in consumer psychology, Bounded Rationality and Industrial Organization develops non-standard models of "boundedly rational" consumer behavior and embeds them into familiar models of markets. It then rigorously analyses each model in the tradition of microeconomic theory, leading to a richer, more realistic picture of consumer behavior. Ran Spiegler analyses phenomena such as exploitative price plans in the credit market, complexity of financial products and other obfuscation practices, consumer antagonism to unexpected price increases, and the role of default options in consumer decision making. Spiegler unifies the relevant literature into three main strands: limited ability to anticipate and control future choices, limited ability to understand complex market environments, and sensitivity to reference points. Although the challenge of enriching the psychology of decision makers in economic models has been at the frontier of theoretical research in the last decade, there has been no graduate-level, theory-oriented textbook to cover developments in the last 10-15 years. Thus, Bounded Rationality and Industrial Organization offers a welcome and crucial new understanding of market behavior-it challenges conventional wisdom in ways that are interesting and economically significant, and which in the end effect the well-being of all market participants. Available in OSO: