Are people drawn to faces on webpages?
Are people drawn to faces on webpages?
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人们会被网页上的面孔所吸引吗？
DOI：
10.1145/1520340.1520641
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发表时间：
2009
期刊：
影响因子：
--
通讯作者：
Emily Sun
中科院分区：
文献类型：
--
作者：
T. Tullis;M. Siegel;Emily Sun
我们进行了三项研究，以调查网页上的面孔的影响。在研究1中，眼球追踪数据显示，当用户被要求浏览页面并报告他们所记住的内容时，他们明显被人脸所吸引。在第二项研究中，网页上的信息旁边出现一张脸会让用户更难找到那条信息。在研究III中，观点文章作者的照片导致用户不太可能找到文章，并给页面更差的评分。
Three studies were conducted to investigate the effects of faces on webpages. In Study I, eye-tracking data showed that users were clearly drawn to faces when asked to look at pages and report what they remember. In Study II, the presence of a face next to a message on a webpage caused users to have a harder time finding that message. In Study III, photos of the authors of opinion articles caused users to be less likely to find the article and to give the page worse ratings.