Discourse of quality and place in geographical indications: Applying convention theory to Japanese tea
Discourse of quality and place in geographical indications: Applying convention theory to Japanese tea
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DOI：
10.1080/87559129.2022.2029882
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发表时间：
2022-01
影响因子：
5.8
通讯作者：
Yoshitaka Miyake;R. Kohsaka
中科院分区：
文献类型：
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作者：
Yoshitaka Miyake;R. Kohsaka
摘要尽管日本茶传统上以生产工艺、品种、产地的环境和文化因素等来区分，但与地点或环境有关的积极因素越来越多地被强调，以增加茶实践的价值。在这里，该地区特有的农业实践可以以更可持续的方式提供食物。这种做法可以通过制度措施进行登记。茶叶生产区域正在应用多种手段，如地理标志、商标、有机标准和区域遗产登记。因此，本研究考察了这些质量要素对生产者和产区的潜在影响，并讨论了质量是话语和实践上的多层次。为了进行分析，本研究运用源于法国经济社会学的惯例理论来理解决定产品质量的生产者和相关行为者。这项研究调查了四种茶叶类型，都是日本茶地理的可观察到的案例。地理标志的有效注册取决于各种常规要素，如纳入和排除、注册过程的持续时间以及可接受的产品标准。GI茶的注册可以与其他质量或与环境有关的注册相结合，例如有机标准、环境友好或与传统相关的标签，如全球重要农业遗产系统(GIAHS)中的标签。
ABSTRACT Though Japanese tea has been traditionally differentiated by, for example, production processes, varieties, and environmental and cultural factors of production areas, positive elements related to place or environment are increasingly highlighted to add value to tea practices. Here, agricultural practice peculiar to the area can provide foods more in a sustainable way. The practice can be registered through institutional measures. Regions of tea production are applying multiple instruments, such as geographical indications (GIs), trademarks, organic standards, and regional heritage registrations. Thus, this study examined the potential effects of these quality elements on the producers and production regions and discuss the quality is multi-layered over discourse and practice. For the analysis, this study employed convention theory originating from French economic sociology to understand producers and related actors deciding product quality. This study investigated four tea types, all observable cases of Japanese tea GIs. The effective registration of GI depends on diverse conventional elements such as inclusion and exclusion, duration of the registration process, and the agreeable product standards. The registration of GI tea can be combined with other quality or environment-related registration, such as organic standards, environmentally friendly or tradition-related labeling, such as that in Globally Important Agricultural Heritage Systems (GIAHS).