Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World
Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World
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购买和相信：跨国世界中的斯里兰卡广告和消费者
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发表时间：
2001
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影响因子：
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通讯作者：
S. Kemper
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作者：
S. Kemper
广告是全球商业和文化体系的核心部分。每天，它都让世界各地的消费者接触到与西方、城市生活、繁荣和现代化有关的做法。这种曝光的一个后果是，它使人们的想象力从时间和地点中解放出来，并强加了一个新的和外国的现实。在这本书中，史蒂芬·肯珀（Steven Kemper）看到了一个平行的趋势，他认为内罗毕、加拉加斯和科隆博的广告公司也在驯化想象力，将传统和现代的图像、当地和全球的图像潜移默化地植入人们的脑海。根据三十多年的实地考察，肯珀考察了斯里兰卡的广告业，展示了高管们如何利用他们作为民间民族志学家的技能来“斯里兰卡化”商品和做法，使它们在当地受到欢迎，基本上产生了斯里兰卡文化的新形式。解决当代人类学的许多最紧迫的议程，“购买和成为”在文化和全球化的研究开辟了新的天地。
Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global. Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, "Buying and Becoming" breaks new ground in studies of culture and globalization.