THE ATTRIBUTION AND DISCOUNTING OF PERCEPTUAL FLUENCY - PRELIMINARY TESTS OF A PERCEPTUAL FLUENCY ATTRIBUTIONAL MODEL OF THE MERE EXPOSURE EFFECT
THE ATTRIBUTION AND DISCOUNTING OF PERCEPTUAL FLUENCY - PRELIMINARY TESTS OF A PERCEPTUAL FLUENCY ATTRIBUTIONAL MODEL OF THE MERE EXPOSURE EFFECT
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DOI：
10.1521/soco.1994.12.2.103
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发表时间：
1994-06-01
期刊：
影响因子：
1.9
通讯作者：
DAGOSTINO, PR
中科院分区：
文献类型：
--
作者：
BORNSTEIN, RF;DAGOSTINO, PR
Bornstein和D’agostino（199,1992）假设单纯暴露效应是两个过程的结合。首先，知觉流畅性的增加是由反复接触刺激引起的。第二，被试将知觉流畅性效应归因于对基于实验者提供的上下文线索的刺激的喜爱。本文描述了两个实验，测试从知觉流畅性/归因模型得出的预测。在实验1中，在一个典型的阈下单纯暴露效应实验中，信息的可得性使得被试将知觉流畅性效应归因于刺激熟悉过程，从而导致被试对刺激的评价评级较低。在实验2中，在上极限单纯暴露效应实验中，引入阻止被试将知觉流畅性效应归因于刺激熟悉过程的信息，导致被试对刺激做出更积极的评价。讨论了这些发现的理论意义，并对未来的研究提出了建议。
Bornstein and D'Agostino (1990, 1992) hypothesized that the mere exposure effect results from a combination of two processes. First, an increase in perceptual fluency is induced by repeated exposure to a stimulus. Second, subjects attribute perceptual fluency effects to liking for a stimulus based on contextual cues provided by the experimenter. This paper describes two experiments that test predictions derived from the perceptual fluency/attributional model. In Experiment 1, the availability of information that allowed subjects to attribute perceptual fluency effects to the stimulus familarization procedure resulted in lower evaluative ratings of stimuli in a typical subliminal mere exposure effect experiment. In Experiment 2, the introduction of information that discouraged subjects from attributing perceptual fluency effects to the stimulus familiarization procedure resulted in more positive evaluative ratings of stimuli in a supraliminal mere exposure effect experiment. The theoretical implications of these findings are discussed, and suggestions for future studies in this area are offered.