Cheapened altruism: Discounting personally affected prosocial actors
Cheapened altruism: Discounting personally affected prosocial actors
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DOI：
10.1016/j.obhdp.2011.11.006
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发表时间：
2012-03-01
影响因子：
4.6
通讯作者：
Small, Deborah A.
中科院分区：
文献类型：
--
作者：
Lin-Healy, Fern;Small, Deborah A.
慈善捐赠者总是被认为是慈善的吗？三项研究表明，尽管与一项事业有个人联系会激发很多慈善捐赠，但受到目标事业影响的捐赠者的捐赠“信誉”较少，即，被认为本质上不那么慈善。这些捐赠者被认为有自私的动机，即使他们没有任何经济或社会利益从捐赠。更具体地说，受个人影响的捐赠者被认为是由情感自私驱动的，或者是改善自己享乐状态的愿望，而不是改善他人福利的愿望，这减少了他们获得的慈善信贷。此外，尽管个人受到目标事业影响的捐赠者被视为不那么慈善，但他们在其他方面被认为更有利（例如，更忠诚）。(C)2011年由Elsevier Inc.出版
Are charitable donors always perceived as charitable? Three studies suggest that although having a personal connection to a cause motivates much charitable giving, donors who have been personally affected by the target cause are given less "credit" for their donations, i.e., are perceived as less intrinsically charitable. These donors are perceived as having selfish motivations even when they have nothing economic or social to gain from the donation. More specifically, personally-affected donors are perceived as driven by emotional selfishness, or a desire to improve their own hedonic state rather a desire to improve the welfare of others, which lessens the charitable credit that they receive. In addition, although donors who have been personally affected by the target cause are seen as less charitable, they are perceived more favorably in other ways (e.g., more loyal). (C) 2011 Published by Elsevier Inc.