Cool Rules: Anatomy of an Attitude
Cool Rules: Anatomy of an Attitude
复制标题
酷规则：态度剖析
DOI：
--
复制
发表时间：
2000
期刊：
影响因子：
--
通讯作者：
David Robins
中科院分区：
文献类型：
--
作者：
D. Pountain;David Robins
“酷规则”向读者介绍了一个新的文化类别。虽然作者并没有声称自己发现了酷，但他们相信他们是第一个尝试对酷的历史，心理学和重要性进行认真，系统分析的人。当代的酷态度只有50年的历史，但它的根源比这更古老。《酷规则》追溯了酷在欧洲、亚洲和非洲文化中的古老起源，它在20世纪40年代非洲裔美国人爵士乐中的突出地位，以及它在20世纪50年代和60年代激进亚文化中的关键地位。庞廷和罗宾斯考察了各种艺术运动，音乐，电影和文学，从十八世纪和十九世纪的花花公子和花花公子，到20世纪80年代和90年代媒体对整个文化和心理传统的征用。一开始是少数民族采取的反叛姿态，后来演变成了主流。酷现在主要是关于消费，因为愤世嫉俗的广告商抓住它来创造一种不断更新的风格和娱乐，旨在影响人们对自己和社会的看法。
"Cool Rules" introduces the reader to a new cultural category. While the authors do not claim to have discovered Cool, they believe they are the first to attempt a serious, systematic analysis of Cool's history, psychology, and importance. The contemporary Cool attitude is barely 50 years old, but its roots are older than that. "Cool Rules" traces Cool's ancient origins in European, Asian, and African cultures, its prominence in the African-American jazz scene of the 1940s, and its pivotal position within the radical subcultures of the 1950s and '60s. Pountain and Robins examine various art movements, music, cinema, and literature, moving from the dandies and flaneurs of the eighteenth and nineteenth centuries through to the expropriation of a whole cultural and psychological tradition by the media in the 1980s and '90s. What began as a rebellious posture adopted by minorities mutated to become mainstream itself. Cool is now primarily about consumption, as cynical advertisers have seized on it to create a constantly updated bricolage of styles and entertainments designed to affect the way people think about themselves and their society.