Impact of smoking cessation aids and mass media among recent quitters
Impact of smoking cessation aids and mass media among recent quitters
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DOI：
10.1016/j.amepre.2005.10.026
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发表时间：
2006-03-01
影响因子：
5.5
通讯作者：
Connolly, G
中科院分区：
文献类型：
--
作者：
Biener, L;Reimer, RL;Connolly, G
背景资料：虽然研究已经解决了传统的吸烟辅助手段，如戒烟计划和药物治疗的有效性，很少有研究评估其可能的影响戒烟在人口水平上相对于大众媒体的反烟草广告的影响。方法：2001-2002年对6739名马萨诸塞州居民进行的随机数字拨号电话调查得出了787名戒烟者的子样本，在过去的两年内吸烟。措施包括戒烟援助的类型和他们的帮助的看法。估计了人口影响率。多项logistic回归分析确定了被帮助的prelictoys的传统aids，由电视广告，或没有help.Results：在2004-2005年进行的分析表明，广告是最经常提到的帮助来源之间最近戒烟。年龄较大、依赖性较强的吸烟者最有可能发现常规辅助工具有帮助。年轻的受访者和那些保持禁欲超过6个月的人最有可能报告电视广告的帮助。最有帮助的广告是那些描述疾病由于吸烟或提供鼓舞人心的戒烟tips.Conclusions：反烟草媒体宣传活动是国家戒烟行动计划的重要组成部分。必须开展这样的运动，以支持全国戒烟热线，并为那些发现没有其他形式的帮助的吸烟者提供帮助。
Background: Although studies have addressed the effectiveness of conventional smoking aids such as quit-smoking programs and pharmaceutical therapy, few studies have assessed their likely impact on cessation at the population level relative to the impact of mass media anti-tobacco advertisements.Methods: A random digit dial telephone survey of 6739 Massachusetts residents conducted in 2001-2002 yielded a subsample of 787 individuals who had quit-smoking within the past 2 years. Measures included the types of cessation aids used and perceptions of their helpfulness. Rates of population impact were estimated. Multinomial logistic regression determined the preclictoys of being helped by conventional aids, by TV advertisements only, or having no help.Results: Analyses conducted in 2004-2005 showed that advertisements were the most frequently mentioned source of help among recent quitters. Older more dependent smokers were most likely to find converitional aids helpful. Younger respondents and those who had remained abstinent for more than 6 months were most likely to report being helped by TV ads. The most helpful ads were those that depicted illness due to smoking or provided inspirational quit tips.Conclusions: Anti-tobacco media campaigns are a vital component of the National Action Plan for Tobacco Cessation. It is essential that such a campaign be implemented, both to support the National Quit Line and to provide assistance to those smokers who find no other form of aid helpful.