Analytics
Analytics
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DOI：
10.1177/1056492615601342
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发表时间：
2015-08
影响因子：
3.1
通讯作者：
Dan S. Chiaburu
中科院分区：
文献类型：
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作者：
Dan S. Chiaburu
Although scientific research can be done in many ways, some often-used academic templates emphasize elaborate (yet difficult to validate) theories and a-priori empirical tests. But research is not confined only to academic ivory towers. Consultants and practitioners engage in research as well and may do so in a less conventional manner. In this article, I discuss how analytics (the scientific process of transforming data into insight to make better decisions) sidesteps some theory- and methods-related issues. I also speculate on how analytics may catalyze what some see as a stagnant, constricted, way of “doing science.”
