Reverse innovation, emerging markets, and global strategy
Reverse innovation, emerging markets, and global strategy
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DOI：
10.1109/emr.2014.6823812
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发表时间：
2011-11
影响因子：
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通讯作者：
V. Govindarajan;R. Ramamurti
中科院分区：
文献类型：
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作者：
V. Govindarajan;R. Ramamurti
“逆向创新”是指一项创新首先在贫穷（新兴）经济体中采用，然后“涓滴”到富裕国家。尽管反向创新的例子仍然很少，但它提出了一些有趣的理论问题，例如新兴经济体可能产生什么样的创新，为什么这种创新可能扩散到富裕国家，本地和外国公司在这一过程中享有哪些竞争优势，以及它如何影响全球战略和跨国公司的组织。对逆向创新的研究可以丰富和拓展创新理论、国际化理论、跨国公司管理理论和FDI溢出理论等主流理论。
‘Reverse innovation’ refers to the case where an innovation is adopted first in poor (emerging) economies before ‘trickling up’ to rich countries. Although examples of reverse innovation are still rare, it raises interesting theoretical questions, such as what kinds of innovation emerging economies are likely to spawn, why such innovations might diffuse to rich countries, what competitive advantages local and foreign firms enjoy in this process, and how it affects the global strategy and organization of established MNEs. Research on reverse innovation can enrich and extend mainstream theories of innovation, internationalization, MNE management, and FDI spillovers.