To Buy or Not to Buy: Indian Consumers' Choice of Online Versus Offline Channels for Air Travel Purchase
To Buy or Not to Buy: Indian Consumers' Choice of Online Versus Offline Channels for Air Travel Purchase
复制标题
DOI：
10.1080/19368623.2011.577693
复制
发表时间：
2011-01-01
影响因子：
12.5
通讯作者：
Das Mundhra, Gokul
中科院分区：
文献类型：
--
作者：
Beldona, Srikanth;Racherla, Pradeep;Das Mundhra, Gokul
自 1994 年放松管制以来，印度航空业取得了重大发展。该行业目前拥有几家主要航空公司，经营全方位服务和有限服务（低成本）领域。预计到 2014 年，印度航空业将为近 1 亿乘客提供 2 亿张机票服务。互联网还通过提高价格透明度和无处不在的覆盖范围来促进市场的增长和演变。然而，在多种渠道（线下和线上）盛行的印度背景下，人们对这种不断变化的购买行为领域知之甚少。本研究的目的是确定决定线下与线上航空旅行机票购买行为的因素。调查结果表明，年龄、教育程度、互联网使用方向的性质以及上网时间是在线下和在线购买航空机票时的主要区别因素。讨论了对工业的概念和实际影响。
The Indian aviation industry has seen significant developments since the deregulation in 1994. The industry now has several major airline firms operating in both full-service and limited service (low cost) segments. By 2014, it is projected that India's airline sector will service nearly 100 million passengers spread over 200 million flight tickets. The Internet has also accentuated the growth and evolution of the market by facilitating greater transparency of prices combined with ubiquitous reach. However, little is known about this evolving domain of purchase behavior in the Indian context where multiple channels (both offline and online) prevail. The purpose of this study was to determine the factors that determine offline versus online purchase behaviors of air travel tickets. Findings indicate that age, education, nature of Internet usage orientation, and the time spent online serve as key differentiators between offline and online options in the purchase of air travel tickets. Conceptual and practical implications for industry are discussed.