Experimental Research
Experimental Research
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实验研究
DOI：
10.1080/10610405.2013.1054239
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发表时间：
2013
期刊：
影响因子：
--
通讯作者：
Peter Križan
中科院分区：
文献类型：
--
作者：
Peter Križan
这一章介绍了一种新的语义分析方法，它被应用于政治心理学、市场营销、广告、民族心理学和心理内分泌学。只有政治领袖形象在学生倾向中的研究作为一个例子包括在本章中。详细的方法估计了学生评分的以下方面：稳定和噪声相关的语义成分，语义坐标和强度和刚性（稳定性），与预定义心态相关的政治形象的解释，极化程度，特定政治家与给定心态的政治形象的理想原型的接近程度。
The chapter introduces a new version of semantic analysis, which was applied to political psychology, marketing, advertising, ethnopsychology, and psychoendocrinology. Only the study of a political leader's image in student predispositions is included in this chapter as an example. The elaborated method estimates the following aspects of student ratings: Stable and noise-related semantic components, semantic coordinates and intensity and rigidity (stability), interpretations of a political image in relation to a predefined mentality, the degree of polarization, the degree of proximity of specific politicians to the ideal prototype of a political image for a given mentality.