PITTSBURGHESE SHIRTS: COMMODIFICATION AND THE ENREGISTERMENT OF AN URBAN DIALECT

PITTSBURGHESE SHIRTS: COMMODIFICATION AND THE ENREGISTERMENT OF AN URBAN DIALECT
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匹兹堡衬衫:商品化和城市方言的登记

DOI:
10.1215/00031283-2009-013
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发表时间:
2009
期刊:
影响因子:
0.5
通讯作者:
Barbara Johnstone
Barbara Johnstone
中科院分区:
人文科学4区
文献类型:
--
作者:
Barbara Johnstone

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这篇文章考虑了一种传播美国地区语言思想的物质人工制品:印有被认为是宾夕法尼亚州匹兹堡独有的单词和短语的t恤。我认为,匹兹堡衬衫,就其本身而言,在其生产,分销和消费的背景下,是一个过程的一部分,导致了匹兹堡方言的产生和关注。为了描述当地独特的可听形式是如何与城市联系在一起的,我引用了Asif Agha的“注册”概念。为了理解为什么会发生这种情况,以及它的方式,我借鉴了Arjun Appadurai的“商品形势”模型。我认为匹兹堡衬衫至少在四个方面对方言登记做出了贡献:它们展示了当地语言,它们赋予当地语言价值,它们使当地语言标准化,它们将当地语言与特定的社会意义联系起来。
This article considers a type of material artifact that circulates ideas about regional speech in the United States: T-shirts bearing words and phrases thought to be unique to Pittsburgh, Pennsylvania. I argue that Pittsburghese shirts, seen for themselves and in the context of their production, distribution, and consumption, are part of a process leading to the creation and focusing of the idea that there is a Pittsburgh dialect. To describe how particular locally hearable forms have become linked with the city, I invoke Asif Agha's concept of "enregisterment." To understand why this has happened at the time and in the way it has, I draw on Arjun Appadurai's model of the "commodity situation." I suggest that Pittsburghese shirts contribute to dialect enregisterment in at least four ways: they put local speech on display, they imbue local speech with value, they standardize local speech, and they link local speech with particular social meanings.