Alcohol-related content of animated cartoons: a historical perspective.
Alcohol-related content of animated cartoons: a historical perspective.
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DOI：
10.3389/fpubh.2013.00002
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发表时间：
2013
影响因子：
5.2
通讯作者：
Shiffman KS
中科院分区：
文献类型：
--
作者：
Klein H;Shiffman KS
这项研究基于1221部动画片和4201个出现在这些动画片中的角色的分层（按十年制作）随机样本，试图确定酒精相关内容的流行程度；1930年至1996年（本研究所涵盖的年份）期间，如果有的话，患病率是如何变化的；以及动画片所传达的关于酒精饮料和饮酒的信息类型与饮酒有关的特征，在动画片中使用酒精的背景，以及卡通人物据称饮酒的原因。大约每11部动画片中就有一部含有与酒精有关的内容，这表明儿童或青少年观众平均每周从他/她观看的动画片中接触到大约24条与酒精有关的信息。数据表明，酒精相关内容的流行率多年来显著下降。通常情况下，喝酒对饮酒者没有任何影响，而且喝酒通常发生在角色独自一人的时候。总的来说，关于饮酒和不喝酒精饮料的角色类型提供了混合的、矛盾的信息。
This study, based on a stratified (by decade of production) random sample of 1,221 animated cartoons and 4,201 characters appearing in those cartoons, seeks to determine the prevalence of alcohol-related content; how, if at all, the prevalence changed between 1930 and 1996 (the years spanned by this research); and the types of messages that animated cartoons convey about beverage alcohol and drinking in terms of the characteristics that are associated with alcohol use, the contexts in which alcohol is used in cartoons, and the reasons why cartoon characters purportedly consume alcohol. Approximately 1 cartoon in 11 was found to contain alcohol-related content, indicating that the average child or adolescent viewer is exposed to approximately 24 alcohol-related messages each week just from the cartoons that he/she watches. Data indicated that the prevalence of alcohol-related content declined significantly over the years. Quite often, alcohol consumption was shown to result in no effects whatsoever for the drinker, and alcohol use often occurred when characters were alone. Overall, mixed, ambivalent messages were provided about drinking and the types of characters that did/not consume alcoholic beverages.