Transculturality as a Perspective: Researching Media Cultures Comparatively
Transculturality as a Perspective: Researching Media Cultures Comparatively
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跨文化性作为一个视角：媒体文化的比较研究
DOI：
10.17169/fqs-10.1.1221
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发表时间：
2009
期刊：
影响因子：
--
通讯作者：
A. Hepp
中科院分区：
文献类型：
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作者：
A. Hepp
大多数关于媒介文化的研究都是在“国家-地域”的框架下进行的。媒体文化被认为是民族文化，而其他形式的媒体文化（例如专业新闻文化、侨民文化、名人文化等）没有被调查其“领土”特征。但是，正是这些媒介文化的非疆域形式与正在进行的媒介全球化步伐越来越相关：因此，它们必须成为比较媒介和传播研究的重点。基于这一考虑，本文从跨文化的视角来研究媒介文化。在这一视角下，对（属地的）国家媒体文化以及其他（非属地的）现有媒体文化形式进行比较研究成为可能，因为这种方法将文化建构和衔接的过程移动到分析的焦点。为了更好地理解这种方法，我们将“媒体文化”定义为地域关系和非地域关系中的跨地域现象。在此基础上，概述了跨文化研究视角的“语义”，从而有可能制定在此框架内开展比较定性研究的实践原则。
Most of the research on media cultures operates in a "national-territorial" frame. Media cultures are considered as national cultures and other forms of media culture (for example professional journalism cultures, diasporas, celebrity cultures etc.) are not investigated in their "deterritorial" character. But it is exactly such deterritorial forms of media culture that are gaining relevance with the ongoing pace of media globalization: they therefore have to be placed in the focus of comparative media and communication research. Starting with this consideration, the article develops a transcultural perspective on researching media cultures. Within this perspective it becomes possible to conduct comparative research on (territorial) national media cultures as well as on other (deterritorial) forms of present media cultures, as this approach moves the processes of cultural construction and articulation into the focus of analysis. To arrive at a better understanding of this approach, "media cultures" are defined as translocal phenomena in their territorial as well as their deterritorial relations. Based on this, the "semantics" of a transcultural research perspective are outlined, which then makes it possible to formulate practical principles for carrying out comparative qualitative research within this framework.