The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry
The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry
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DOI：
10.1016/j.jretconser.2022.103193
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发表时间：
2023-03
影响因子：
10.4
通讯作者：
Fumikazu Morimura;Yuji Sakagawa
中科院分区：
文献类型：
--
作者：
Fumikazu Morimura;Yuji Sakagawa
大数据分析能力（BDAC）是在急剧变化的市场中获得竞争优势的关键资源。虽然一些研究已经调查了对企业绩效的影响，但对企业如何提高其BDAC的理解有限。本研究借鉴了组织文化，并调查了响应性和主动性市场导向对BDAC和企业绩效的影响。结果表明，响应型和主动型市场导向都能提高BDAC。此外，BDAC充分中介了这两种市场导向与企业绩效之间的关系。我们的研究结果表明，BDAC研究人员应该关注增强BDAC的市场导向。
Big data analytics capability (BDAC) is the key resource for competitive advantage in the drastically changing market. Although some studies have investigated the impacts on firm performance, there is limited understanding of how firms enhance their BDAC. This study draws on organisational culture and investigates the effects of responsive and proactive market orientations on BDAC and firm performance. The results show that both responsive and proactive market orientations increase BDAC. Further, BDAC fully mediates the relationship between these two market orientations and firm performance. Our findings suggest that BDAC researchers should focus on market orientations that enhance BDAC.