Reasons for Pack Size Purchase among US Adults Who Purchase Cigars.

Reasons for Pack Size Purchase among US Adults Who Purchase Cigars.
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DOI:
10.3390/ijerph18157790
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发表时间:
2021-07-22
影响因子:
--
通讯作者:
Merten JW
Merten JW
中科院分区:
综合性期刊3区
文献类型:
--
作者:
King JL;Bilic A;Merten JW

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随着美国各地的市政当局制定最小雪茄包装尺寸规定,了解是什么驱动了包装尺寸偏好至关重要。这项探索性研究的目的是确定购买雪茄包装尺寸的原因。我们使用亚马逊的Mechanical Turk调查了购买过雪茄并报告过去30天使用情况的成年人。参与者回答了一个开放式项目,询问他们购买通常包装尺寸的原因。回答是双重编码和分类。在152名受访者中,61人使用传统雪茄,85人使用小雪茄,36人使用过滤雪茄。在所有类型的雪茄中,大多数参与者(73.7%)购买盒装而不是单支; 5-9包是最受欢迎的包装尺寸类别(19.7%),其次是20+包(18.4%)。我们在七个类别中确定了购买包装尺寸的16个原因:价格,消费,社交方面,便利性,产品特性,可用性和一般偏好。原因根据消费者是否购买较大或较小的包装尺寸而有所不同。在这项探索性研究中,以确定购买雪茄包装尺寸的原因,结果与烟草行业文件和卷烟文献中确定的结果一致。未来的研究应检查这些原因的普遍性,包括人口统计和使用特征的功能,以帮助了解潜在的最低雪茄包装规定。
With municipalities across the US establishing minimum cigar pack size regulations, it is critical to understand what drives pack size preference. The purpose of this exploratory study was to identify reasons for cigar pack size purchase. We used Amazon’s Mechanical Turk to survey adults who had purchased cigars and reported past 30 day use. Participants responded to an open-ended item asking their reasons for purchasing their usual pack size. Responses were double-coded and categorized. Of 152 respondents, 61 used traditional cigars, 85 used cigarillos, and 36 used filtered cigars. Across all cigar types, most participants (73.7%) purchased boxes rather than singles; 5–9-packs were the most popular pack size category (19.7%), followed by 20+-packs (18.4%). We identified 16 reasons for pack size purchase across seven categories: price, consumption, social aspect, convenience, product characteristics, availability, and general preferences. Reasons varied according to whether the consumer purchased larger or smaller pack sizes. In this exploratory study to identify reasons for cigar pack size purchases, findings were consistent with those identified through tobacco industry documents and in the cigarette literature. Future research should examine the prevalence of these reasons, including as a function of demographic and use characteristics, to help inform the understanding of potential minimum cigar pack regulations.
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