When is prime-time in streaming media platforms and video-on-demands services? New media consumption patterns and real-time economy
When is prime-time in streaming media platforms and video-on-demands services? New media consumption patterns and real-time economy
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流媒体平台和视频点播服务的黄金时段是什么时候？
DOI：
10.1177/0267323119894482
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发表时间：
2019
影响因子：
2.4
通讯作者：
Mats Nylund
中科院分区：
文献类型：
--
作者：
Jonas Tana;Emil Eirola;Mats Nylund
传统媒体正在被互联网媒体内容所超越，互联网媒体内容可以通过多种互联网设备随时随地访问，甚至经常是在夜间。这些流媒体或视频点播服务的持续可用性和广泛使用导致了媒体消费和使用模式以及视频观看行为的变化。本研究探讨了不同的视频点播服务在芬兰的时间媒体消费模式，通过分析搜索引擎查询，目的是调查这些服务的黄金时间发生。该研究的数据来自Google Trends，时间为2017年9月30日至12月1日。结果表明，有明确的和经常性的时间模式，视频点播服务的兴趣和媒体消费在芬兰。不同的视频点播服务在谷歌搜索中的受欢迎程度在晚上开始上升，在晚上达到高峰，在早上和白天可以看到明显的低谷。这些强烈的昼夜特征表明了强烈的媒体行为，并使其易于预测趋势。很明显，流媒体服务的黄金时段高峰在夜间可见，并已取代电视机黄金时段。这些关于行为模式和习惯的发现可能会在后电视时代对个人和社会产生新的破坏性影响。
Traditional media are being surpassed by Internet media content, which can be accessed by multiple Internet-enabled devices, when and where ever, often even during night-time. The constant availability and widespread use of these streaming media or video-on-demand services have led to changes in media consumption and usage patterns and video viewing behaviour. This study explores the temporal media consumption patterns of different video-on-demand services in Finland by analysing search engine queries, with the aim to investigate when prime-time for these services occurs. The data for this study were obtained from Google Trends, between 30 September and 1 December 2017. Results show that there are clear and recurring temporal patterns for video-on-demand service interest and media consumption in Finland. Popularity in Google searches for the different video-on-demand services start to rise in the evening and peak during night-time and clear troughs are visible during the morning hours and during the day. These strong diurnal characteristics point to a strong media behaviour and makes it easy to predict trends. It is evident that peaks in primetime for streaming media services are visible at night-time and have replaced the television set prime-time. These findings on behavioural patterns and habits might have new and disruptive implications in the post-television era, both on an individual and societal level.
影响因子：
10.5
作者：
Hale, Lauren;Guan, Stanford
通讯作者：
Guan, Stanford