Relative Persuasiveness of Gain- Versus Loss-Framed Human Papillomavirus Vaccination Messages for the Present- and Future-Minded
Relative Persuasiveness of Gain- Versus Loss-Framed Human Papillomavirus Vaccination Messages for the Present- and Future-Minded
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DOI：
10.1111/j.1468-2958.2011.01419.x
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发表时间：
2012-01-01
影响因子：
5
通讯作者：
Nan, Xiaoli
中科院分区：
文献类型：
--
作者：
Nan, Xiaoli
本研究考察了年轻人对人乳头瘤病毒（HPV）疫苗接种的态度和他们接种疫苗的意图是如何受到健康信息框架（得失）和时间取向（即人们重视其决定的直接后果与长远后果的程度）的影响的。一项实验的结果显示，丢失帧的信息总体上具有说服力优势。对HPV疫苗接种的态度和行为意向在有未来意识的个体中更为有利。此外，框架和时间取向之间的相互作用可以预测说服结果。现在意识的参与者对失去框架的信息反应更积极，而未来意识的参与者对两种框架的信服程度相同。讨论了研究结果对疫苗风险通报的影响。
This research examines how young adults' attitudes toward human papillomavirus (HPV) vaccination and their intentions to get the vaccine are influenced by the framing of health messages (gain vs. loss) and time orientation (i.e., the extent to which people value immediate vs. distant consequences of their decisions). Results of an experiment showed an overall persuasive advantage for loss-framed messages. Attitudes and behavioral intentions toward HPV vaccination were found to be more favorable among future-minded individuals. Moreover, an interaction between framing and time orientation was found to predict persuasive outcomes. Present-minded participants responded more favorably to the loss-framed message, whereas future-minded participants were equally persuaded by both frames. Implications of the findings for vaccine risk communication are discussed.