Business Model Innovation: Opportunities and Barriers
Business Model Innovation: Opportunities and Barriers
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DOI：
10.1016/j.lrp.2009.07.010
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发表时间：
2010-04-01
影响因子：
8.5
通讯作者：
Chesbrough, Henry
中科院分区：
文献类型：
--
作者：
Chesbrough, Henry
公司通过其商业模式将新想法和新技术商业化。虽然公司可能有大量的投资和流程来探索新的想法和技术，但他们往往没有能力创新这些投入将通过的商业模式。这很重要——同样的想法或技术通过两种不同的商业模式推向市场，将产生两种不同的经济结果。因此，企业培养创新商业模式的能力在商业上是有意义的。本文探讨了商业模式创新的障碍，之前的学术研究已经确定包括与现有资产和商业模式的冲突，以及理解这些障碍的认知。为了克服这些障碍，必须进行实验和实施过程，以及组织变革的成功领导。本书提供了一些商业模式创新的例子，以强调其重要性，希望能激励管理人员和学者接受这些挑战。2009爱思唯尔有限公司版权所有。
Companies commercialize new ideas and technologies through their business models. While companies may have extensive investments and processes for exploring new ideas and technologies, they often have little if any ability to innovate the business models through which these inputs will pass. This matters - the same idea or technology taken to market through two different business models will yield two different economic outcomes. So it makes good business sense for companies to develop the capability to innovate their business models.This paper explores the barriers to business model innovation, which previous academic research has identified as including conflicts with existing assets and business models, as well as cognition in understanding these barriers. Processes of experimentation and effectuation, and the successful leadership of organizational change must be brought to bear in order to overcome these barriers. Some examples of business model innovation are provided to underline its importance, in hopes of inspiring managers and academics to take these challenges on. (C) 2009 Elsevier Ltd. All rights reserved.