Truth in Web Mining: Measuring the Profitability and Cost of Cryptominers as a Web Monetization Model
Truth in Web Mining: Measuring the Profitability and Cost of Cryptominers as a Web Monetization Model
复制标题
网络挖矿的真相：衡量作为网络货币化模型的加密货币矿工的盈利能力和成本
DOI：
10.1109/icccnt54827.2022.9984339
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
E. Markatos
中科院分区：
文献类型：
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作者：
P. Papadopoulos;Panagiotis Ilia;E. Markatos
最近基于网络的加密挖掘库的进步以及加密货币的巨大市场价值已经说服越来越多的出版商将网络挖掘作为其网站的货币化来源。如今的情况再好不过了：广告拦截者和广告商之间不可避免的军备竞赛正达到顶峰，出版商也陷入了交火。但是，在免费互联网的后广告时代，挖矿能成为下一个主要的盈利模式吗？在本文中，我们对这个问题做出了回应。特别是，我们比较了加密挖矿和广告的盈利能力，以评估内容提供商最有利的选择。此外，我们还根据功耗、资源利用率、网络流量、设备温度和用户体验来衡量每种情况下对用户施加的成本。我们的研究结果表明，在特定情况下，加密挖矿可以超过广告的盈利能力，但用户需要在他们的设备上维持可观的成本。
The recent advances of web-based cryptomining libraries along with the whopping market value of cryptocoins have convinced an increasing number of publishers to switch to web mining as a source of monetization for their websites. The conditions could not be better nowadays: the inevitable arms race between adblockers and advertisers is at its peak with publishers caught in the crossfire. But, can cryptomining be the next primary monetization model in the post advertising era of free Internet? In this paper, we respond to this exact question. In particular, we compare the profitability of cryptomining and advertising to assess the most advantageous option for a content provider. In addition, we measure the costs imposed to the user in each case with regards to power consumption, resources utilization, network traffic, device temperature and user experience. Our results show that cryptomining can surpass the profitability of advertising under specific circumstances, however users need to sustain a significant cost on their devices.
影响因子：
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作者：
M. Mughees;Zhiyun Qian;Zubair Shafiq
通讯作者：
M. Mughees;Zhiyun Qian;Zubair Shafiq