Amazon's evolving ecosystem: A cyber-bookstore and Application Service Provider

Amazon's evolving ecosystem: A cyber-bookstore and Application Service Provider
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DOI:
10.1002/cjas.119
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发表时间:
2009-12
影响因子:
2.2
通讯作者:
Thierry Isckia
Thierry Isckia
中科院分区:
管理学4区
文献类型:
--
作者:
Thierry Isckia

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Amazon.com经历了几个发展阶段:首先是作为网络书店,然后是网络市场,现在是应用服务提供商(ASP)。我用“商业生态系统”的概念来描述Amazon.com的发展过程,并强调了Web服务在塑造其生态系统中的作用。该公司在生态系统中发挥着核心作用,与合作伙伴网络合作,为客户提供产品和服务。通过不断努力改善其生态系统的健康状况,亚马逊确保了自己的生存和繁荣。通过亚马逊创建其生态系统的机制进行了讨论,并为寻求创建类似的商业社区的公司提出了想法。Copyright © 2009 ASAC.出版社:John Wiley & Sons,Ltd
Amazon.com has been through several stages of development: first as a cyber-bookstore, then a cyber-market, and now an Application Service Provider (ASP). I apply the concept of “business ecosystem” to describe the evolution of Amazon.com, and highlight the role of web services in the shaping of its ecosystem. The company plays a central role in the ecosystem, working with a network of partners to bring products and services to customers. By continually trying to improve the health of its ecosystem, Amazon ensures its own survival and prosperity. The mechanisms through which Amazon has created its ecosystem are discussed and ideas for firms looking to create analogous business communities are advanced. Copyright © 2009 ASAC. Published by John Wiley & Sons, Ltd.