A Conceptualization of the Employee Branding Process
A Conceptualization of the Employee Branding Process
复制标题
员工品牌流程的概念化
DOI：
10.1300/j366v03n02_05
复制
发表时间：
2004
影响因子：
--
通讯作者：
Glynn Mangold
中科院分区：
文献类型：
--
作者：
Sandra J. Miles;Glynn Mangold
总结 我们提出了一个员工品牌塑造过程的概念模型，其中员工品牌形象是由员工收到的信息以及员工心理中使他们能够理解这些信息的机制驱动的。该模型识别了传递消息的各种来源，并描述了这些来源对员工品牌流程的贡献。心理契约被认为是员工品牌塑造过程的核心感知机制。该模型指定了员工品牌塑造过程的后果，并描述了一个反馈循环，管理者可以通过该循环来监控该过程。
SUMMARY We propose a conceptual model of the employee branding process in which the employee brand image is driven by the messages employees receive and the mechanisms within employees' psyches that enable them to make sense of those messages. The model identifies various sources through which messages are delivered and describes the contributions of those sources to the employee branding process. The psychological contract is identified as a perceptual mechanism central to the employee branding process. The model specifies the consequences of the employee branding process and describes a feedback loop through which managers can monitor the process.