Commercial Web site links
Commercial Web site links
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DOI：
10.1108/10662240110388224
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发表时间：
2001-01-01
影响因子：
5.9
通讯作者：
Thelwall, M
中科院分区：
文献类型：
--
作者：
Thelwall, M
指向一个网站的每个超链接都是新访客的潜在来源，尤其是位于热门搜索引擎结果页面顶部附近的链接。搜索结果页面中链接的顺序通常由一种算法决定，该算法会考虑指向所有匹配页面的链接数量和质量。因此，指向一个网站的标准链接数量具有双重重要性，然而，针对商业网站之间实际的相互链接（商业网站在网络中数量占主导）的研究却很少。在对一组相对随机选取的商业网站所发布的链接进行调查并报告结果之前，本文讨论了网络的商业用途以及相关的搜索引擎设计问题，还有针对普通链接和学术链接的研究。结果表明，大约66%的网站确实带有外部链接，其中大多数是针对特定目的的，但约17%的网站发布通用链接。这对那些设计和营销网站的人具有启示意义。
Every hyperlink pointing at a Web site is a potential source of new visitors, especially one near the top of a results page from a popular search engine. The order of the links in a search results page is often decided upon by an algorithm that takes into account the number and quality of links to all matching pages. The number of standard links targeted at a site is therefore doubly important, yet little research has touched on the actual interlinkage between business Web sites, which numerically dominate the Web. Discusses business use of the Web and related search engine design issues as well as research on general and academic links before reporting on a survey of the links published by a relatively random collection of business Web sites. The results indicate that around 66 percent of Web sites do carry external links, most of which are targeted at a specific purpose, but that about 17 percent publish general links. with implications for those designing and marketing Web sites.