Evaluating the Economic Effects of Cultural Events
Evaluating the Economic Effects of Cultural Events
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评估文化活动的经济效果
DOI：
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发表时间：
2016
期刊：
影响因子：
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通讯作者：
V. Ginsburgh
中科院分区：
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作者：
Olivier Gergaud;V. Ginsburgh
本章描述了可用于衡量文化活动，特别是音乐和歌剧节的短期经济影响的不同技术。它试图区分故障安全方法（不幸的是，这些方法并不总是易于使用）和更可疑的方法，特别是条件评估和访谈，这些方法会导致夸大的评估。每种情况都提供了示例。我们还提出了一种新的、廉价的方法来评估游客的相对数量（按原籍国），该方法不会受到或有评估和访谈所提供的夸大的影响。
The chapter describes the different techniques that may be used to measure the short-term economic fallouts of cultural events and, in particular, of music and opera festivals. It tries to distinguish failsafe methods—which are unfortunately not always easy to use—from more doubtful ones, in particular contingent valuation and interviews—which lead to exaggerated evaluations. Examples are provided in each case. We also suggest a new and inexpensive method to evaluate the relative numbers of visitors (by country of origin), which does not suffer from the overstatements provided by contingent valuation and interviews.