Food and sustainability: Do consumers recognize, understand and value on-package information on production standards?
Food and sustainability: Do consumers recognize, understand and value on-package information on production standards?
复制标题
DOI：
10.1016/j.appet.2006.11.009
复制
发表时间：
2007-07-01
期刊：
影响因子：
5.4
通讯作者：
Boersema, Jan J.
中科院分区：
文献类型：
--
作者：
Hoogland, Carolien T.;de Boer, Joop;Boersema, Jan J.
我们测试了消费者如何识别，理解和重视有关食品生产方法的包装信息，这些信息可能有助于更可持续的农业。形成了九个副本测试，每个测试包含三个产品中的一个和三个信息组中的一个。产品为（1）鸡肉片，（2）半脱脂牛奶和（3）鲑鱼片。这些信息包括：（a）经认证的有机标识和有机产品动物福利标准的详细信息;（B）仅仅是标识;或（c）产品在世界市场上的地位声明。阿姆斯特丹市一家超市的大约371名顾客填写了一份问卷，其中包括三个副本测试的子集。结果显示，许多消费者没有意识到有机标志已经涵盖了所有标准。他们倾向于低估标识的独特优势;具有标识和细节的产品获得了更高的正面属性评分，但也被认为更昂贵。因此，详细的信息面板使消费者能够选择更多符合其个人价值观的产品，但对购买意愿的净影响很小。(c)2007爱思唯尔有限公司保留所有权利。
We tested how consumers recognize, understand and value on-package information about food production methods that may contribute to a more sustainable agriculture. Nine copy tests were formed, each containing one out of three products and one out of three panels of information. The products were (1) fillet of chicken, (2) semi-skimmed milk and (3) fillet of salmon. The panels of information were (a) a certified organic logo and details about the animal welfare standards of organic products, (b) just the logo, or (c) a statement in which the product was attributed to the world market. About 371 customers of a supermarket in the city of Amsterdam filled in a questionnaire, which included a subset of three copy tests. The results showed that many consumers did not realize that the organic logo already covers all the standards. They were inclined to underestimate the distinctive advantage of the logo; products with logo and details got higher ratings of positive attributes but were also considered more expensive. As a consequence, the detailed information panels enabled consumers to choose more in agreement with their personal values but the net impacts on purchase intentions were small. (c) 2007 Elsevier Ltd. All rights reserved.