Each Medium Tells a Different Story: The Effect of Message Channel on Narrative Persuasion.
Each Medium Tells a Different Story: The Effect of Message Channel on Narrative Persuasion.
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每种媒介都讲述不同的故事：信息渠道对叙事说服力的影响。
DOI：
10.1080/08824096.2017.1286471
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发表时间：
2017
期刊：
影响因子：
--
通讯作者：
Baezconde-Garbanati,Lourdes
中科院分区：
文献类型：
--
作者：
Walter,Nathan;Murphy,SheilaT;Frank,LaurenB;Baezconde-Garbanati,Lourdes
在这个叙事说服过程中，对故事呈现媒介的关注有限。本研究 (N = 243) 通过直接比较同一宫颈癌相关故事的印刷版本和视听版本的叙事参与度来填补这一空白。中介分析显示，与接触印刷形式的完全相同的叙事相比，接触视听叙事与更高水平的认知和情感参与相关。然而，视听条件下更高水平的交通是以增强心理抗拒为代价的，从而消除了电影叙事的相对优势。
Limited attention has been given to the medium of story presentation in this process of narrative persuasion. The present study (N= 243) fills this gap by directly comparing narrative involvement across print and audiovisual versions of the same cervical cancer-related story. The mediation analysis revealed that exposure to an audiovisual narrative was associated with higher levels of cognitive and emotional involvement than exposure to the exact same narrative in its printed form. Yet the higher levels of transportation in the audiovisual condition came at a price of enhancing psychological reactance, eliminating the relative advantage of the film narrative.