Increasing commitment to online communities by designing for social presence
Increasing commitment to online communities by designing for social presence
复制标题
通过社交存在设计增加对在线社区的承诺
DOI：
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发表时间：
2011
期刊：
影响因子：
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通讯作者：
T. Postmes
中科院分区：
文献类型：
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作者：
Rosta Farzan;Laura A. Dabbish;R. Kraut;T. Postmes
在线社区的存在和生存取决于其成员的承诺和留住。本文比较了设计在线网站以增加会员承诺的不同方法。我们报告了在Facebook游戏应用程序中进行的两个实验的结果。结果表明，设计可以通过视觉上突出个别成员，或者通过强调整个社区来增加玩家的承诺和留存。这些设计通过不同的途径影响承诺。
The existence and survival of online communities depends upon the commitment and retention of their members. This paper compares alternative ways of designing online sites to increase member commitment. We report the results of two experiments conducted within a Facebook game application. The results show that designs can increase commitment and retention of players either by visually highlighting individual members, or by emphasizing the community as a whole. These designs influence commitment through different routes.