Being Yourself to be Creative: How Self-Similar Avatars can Support the Generation of Original Ideas in Virtual Environments
Being Yourself to be Creative: How Self-Similar Avatars can Support the Generation of Original Ideas in Virtual Environments
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做你自己，发挥创造力：自相似化身如何支持虚拟环境中原创想法的产生
DOI：
10.1145/3325480.3325482
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发表时间：
2019
期刊：
影响因子：
--
通讯作者：
A. D. Rooij
中科院分区：
文献类型：
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作者：
Manon Marinussen;A. D. Rooij
当通过具有与其用户相似的外观的化身（即自相似化身）促进交互时，可以在虚拟环境中支持创造性想法生成，即原始但有效的想法的生成。然而，尚不清楚自相似化身如何支持创造性想法的产生。我们建议自相似性支持原创想法的生成，因为它（i）增加了用户对其化身的识别，（ii）增加了积极的影响，（iii）影响了积极的影响-原创想法生成链接。为了验证这一猜想，进行了一项实验，人们将自己的化身组成自相似或非自相似，然后他们使用该化身在自定义虚拟环境中进行两个想法生成任务。结果表明，使用自相似而不是非自相似的化身积极影响产生的原始想法，这取决于自相似性的影响，识别和积极影响之间的联系。因此，本文贡献了一种机制，解释了自相似化身如何支持生成的原始想法。
Creative idea generation, the generation of original yet effective ideas, can be supported in virtual environments when interactions are facilitated via avatars with an appearance similar to their user, i.e. self-similar avatars. However, it is not known how self-similar avatars support creative idea generation. We propose that self-similarity supports the generation of original ideas, because it (i) increases the identification a user has with its avatar, which (ii) increases positive affect, and (iii) influences the positive affect-original idea generation link. To test this conjecture, an experiment was conducted where people composed their own avatar to be either self-similar or non-self-similar, which they then used to engage in two idea generation tasks presented within a custom virtual environment. The results suggest that using a self-similar rather than a non-self-similar avatar positively influences the generation of original ideas; and that this depends on the influence of self-similarity on the link between identification and positive affect. Thus, this paper contributes a mechanism that explains how self-similar avatars support the generation of original ideas.