Corporate communication: identity, image and reputation
Corporate communication: identity, image and reputation
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企业传播：身份、形象和声誉
DOI：
10.1504/ijbcg.2014.065842
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发表时间：
2014
期刊：
影响因子：
--
通讯作者：
Susan Laws
中科院分区：
文献类型：
--
作者：
Susan Laws
企业传播代表了21世纪全球增长日益增加的难题中一个不断发展的研究领域。公共关系的理论史起源于北美和英国，在技术和互联网无处不在之前。自20世纪50年代以来，出现了许多企业沟通的方法和模式。本研究的重点是在新政治经济学的框架内，促进企业身份、形象和声誉结构的新理论的发展，通过战略制定制定竞争优势-这些经济不是在真空中运行，也不能；作为一个全球社会，规模经济是直接相关的。
Corporate communication represents an evolving area of study within the increasing puzzle of global growth in the 21st century. The theoretical history of public relations originated in North America and the UK pre the ubiquitous presents of technology and the internet. Since the 1950s numerous approaches and models of corporate communication have emerged. The focus of this study is to contribute to the development of a new theory of corporate constructs of identity, image and reputation, formulating competitive advantage with strategy formulation, within the framework of the new political economy – these economies do not operate in a vacuum and cannot; the economies of scale are directly interrelated as a global society.