Effects of Message Framing on Influenza Vaccination: Understanding the Role of Risk Disclosure, Perceived Vaccine Efficacy, and Felt Ambivalence
Effects of Message Framing on Influenza Vaccination: Understanding the Role of Risk Disclosure, Perceived Vaccine Efficacy, and Felt Ambivalence
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DOI：
10.1080/10410236.2017.1384353
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发表时间：
2019-01-02
影响因子：
3.9
通讯作者：
Jin, Yan
中科院分区：
文献类型：
--
作者：
Kim, Sungsu;Pjesivac, Ivanka;Jin, Yan
目前的研究调查了宣传健康信息中的框框对接种季节性流感病毒疫苗的意向的影响。一项实验研究(N=86)的结果表明，暴露于疫苗接种的益处和副作用(以风险披露信息为框架)导致接种流感疫苗的意愿较低。这种关系由感知疫苗效力和感觉矛盾心理以一系列顺序调节，揭示了潜在的心理机制，对理解与健康相关的行为很重要。讨论了构造子帧报文的理论意义，并引入了二阶成帧的概念。
The current study examined the effects of framing in promotional health messages on intention to vaccinate against seasonal influenza virus. The findings of an experimental study (N = 86) indicated that exposure to both benefits and side effects of vaccination (gain-framed with risk disclosure message) led to lower intention to receive the flu vaccine. This relationship was mediated by both perceived vaccine efficacy and felt ambivalence in a serial order, revealing the underlying psychological mechanisms important for understanding health-related behaviors. Theoretical implications of constructing sub-framed messages are discussed and the concept of second-order framing is introduced.