Social Robots as the Bride? Understanding the Construction of Gender in a Japanese Social Robot Product
Social Robots as the Bride? Understanding the Construction of Gender in a Japanese Social Robot Product
复制标题
社交机器人当新娘？
DOI：
--
复制
发表时间：
2021
期刊：
影响因子：
--
通讯作者：
Jindong Liu
中科院分区：
文献类型：
--
作者：
Jindong Liu
本研究批判性地探讨了日本全息动画风格的社交机器人Azuma Hikari的性别建构。通过应用软件研究中的视觉符号学方法和异构工程方法的混合方法，分析和讨论了东光的拟人化图像中的符号和多媒体界面所实现的交互性。分析揭示了日本人对“理想新娘”的刻板印象，她们应该可爱、性感、安慰、擅长家务，并服从于“主人”般的丈夫。此外，装置界面规训使用者在模拟婚姻中扮演“打工仔”的角色，并重建现实中的两性关系。它表明对象的人性化往往与人的非人性化和对象化相反。
This study critically investigates the construction of gender on a Japanese hologram animestyle social robot Azuma Hikari. By applying a mixed method merging the visual semiotic method and heterogeneous engineering approach in software studies, the signs in Azuma Hikari’s anthropomorphized image and the interactivity enabled by the multimedia interface have been analyzed and discussed. The analysis revealed a stereotyped representation of a Japanese “ideal bride” who should be cute, sexy, comforting, good at housework, and subordinated to “Master”-like husband. Moreover, the device interface disciplines users to play the role of “wage earner” in the simulated marriage and reconstructs the gender relations in reality. It suggests the humanization of the objects is often associated with the dehumanization and objectification of the human in reverse.