Children and Adults
Children and Adults
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DOI：
10.1057/9780230279711_2
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发表时间：
2003
影响因子：
6.7
通讯作者：
S. Gupta
中科院分区：
文献类型：
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作者：
S. Gupta
也许哈利波特现象，这本书的巨大成功，不是书的封面和读者和文本之外的东西的问题；也许这个现象是与文本和读者直接相关的。也许这些书之所以如此成功，是因为它们得到了读者的极大认可，这些书主要是针对儿童的。一切都是光明正大的：哈利波特书的成功证明了它们是真正的文章，真正适合儿童的书，孩子们真正喜欢的书。成功的程度可能表明，这些书比其他类似作品的书更适合儿童阅读。也许整个哈利波特现象源于文本和预期读者之间的完美匹配，这与这些书是为儿童而写的，并被儿童愉快地阅读有关。没有比这更复杂的现象了，其他一切都是顺理成章的。不出所料，这一观点在《广告时代》的一篇特写中得到了支持：《哈利波特》的受欢迎程度源于校园闲聊，而非营销炒作。
Perhaps theHarry Potterphenomenon, the enormous success of the books, is not a matter of book covers and things outside readers and texts; perhaps the phenomenon is one to do squarely with texts and readers. Perhaps the books are so successful because they have received extraordinary approbation from the readers they were primarily and ostensibly directed at — children. Everything is clear and above board then: the success of theHarry Potterbooks proves that they are genuine articles, books that are really for children, that children actually enjoy. The scale of success might indicate that these are moregenuinelybooks for children than other books that are produced as such. Perhaps the wholeHarry Potterphenomenon devolves from a perfect match between text and intended readership, and this has to do with the books being for children and being read with pleasure by children. There is nothing more complicated about the phenomenon, everything else follows logically from that. This is the view that is unsurprisingly championed in a feature in theAdvertising Age:The popularity ofHarry Potteremerged with the schoolyard chatter, not with marketing hype.