Framing the Abortion Debarte: Organizational Resources, Media Strategies, and Movement-Countermovement Dynamics

Framing the Abortion Debarte: Organizational Resources, Media Strategies, and Movement-Countermovement Dynamics
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制定堕胎法案:组织资源、媒体策略和运动-反运动动态

DOI:
10.1111/j.1533-8525.2002.tb00063.x
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发表时间:
2002
期刊:
The Sociological Quarterly
影响因子:
--
通讯作者:
Deana A. Rohlinger
Deana A. Rohlinger
中科院分区:
--
文献类型:
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作者:
Deana A. Rohlinger

文献摘要

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本研究探讨了意识形态上反对的社会运动组织,全国妇女组织(NOW)和关心美国的妇女(CWA),在堕胎辩论的关键时刻得到媒体的报道。我分析了组织结构和识别或限制社会运动组织的能力,以获得主流媒体的报道。具体来说,我使用的社会运动框架文学来分析组织如何战略性地构建媒体框架和包装,以应对反对,他们使用的策略,以获得媒体报道,以及每个组织的努力在大众媒体的相对成功。分析表明,一个组织的媒体战略的事项,但组织结构和组织身份色彩这些战略。
This study examines how ideologically opposed social movement organizations, the National Organization for Women (NOW) and Concerned Women for America (CWA), get media coverage during critical moments of the abortion debate. I analyze how organizational structure and identitate or constrain a social movement organization's ability to get mainstream media coverage. Specifically, I use the social movement framing literature to analyze how the organizations strategically construct media frames and packages in response to opposition, the tactics they use to get media coverage, and the relative success of each organization's efforts in mass media outlets. The analysis suggests that an organization's media strategy matters, but that organizational structure and organizational identity color these strategies.