Framing the Abortion Debarte: Organizational Resources, Media Strategies, and Movement-Countermovement Dynamics
Framing the Abortion Debarte: Organizational Resources, Media Strategies, and Movement-Countermovement Dynamics
复制标题
制定堕胎法案:组织资源、媒体策略和运动-反运动动态
DOI:
10.1111/j.1533-8525.2002.tb00063.x
复制
发表时间:
2002
期刊:
影响因子:
--
通讯作者:
Deana A. Rohlinger
中科院分区:
文献类型:
--
作者:
Deana A. Rohlinger
This study examines how ideologically opposed social movement organizations, the National Organization for Women (NOW) and Concerned Women for America (CWA), get media coverage during critical moments of the abortion debate. I analyze how organizational structure and identitate or constrain a social movement organization's ability to get mainstream media coverage. Specifically, I use the social movement framing literature to analyze how the organizations strategically construct media frames and packages in response to opposition, the tactics they use to get media coverage, and the relative success of each organization's efforts in mass media outlets. The analysis suggests that an organization's media strategy matters, but that organizational structure and organizational identity color these strategies.