Understanding the role of privacy and trust in intelligent personal assistant adoption
Understanding the role of privacy and trust in intelligent personal assistant adoption
复制标题
了解隐私和信任在智能个人助理采用中的作用
DOI:
10.1007/978-3-030-15742-5_9
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发表时间:
2019
期刊:
影响因子:
--
通讯作者:
Kritikos, K.
中科院分区:
文献类型:
--
作者:
Liao, Y.;Vitak, J.;Kumar, P.;Zimmer, M.;Kritikos, K.
Voice-controlled intelligent personal assistants (IPAs) have seen tremendous growth in recent years on smartphones and as standalone devices in people’s homes. While research has examined the potential benefits and drawbacks of these devices for IPA users, few studies have empirically evaluated the role of privacy and trust in individual decision to adopt IPAs. In this study, we present findings from a survey of IPA users and non-users (N = 1160) to understand (1) the motivations and barriers to adopting IPAs and (2) how concerns about data privacy and trust in company compliance with social contract related to IPA data affect acceptance and use of IPAs. We discuss our findings in light of social contract theory and frameworks of technology acceptance.