The Role of Light and Music in Gambling Behaviour: An Empirical Pilot Study
The Role of Light and Music in Gambling Behaviour: An Empirical Pilot Study
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灯光和音乐在赌博行为中的作用：实证研究
DOI：
10.1007/s11469-009-9226-0
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发表时间：
2009
影响因子：
8
通讯作者：
M. Griffiths
中科院分区：
文献类型：
--
作者：
Jenny Spenwyn;D. Barrett;M. Griffiths
检验赌博情境特征及其对赌博行为影响的实证研究虽然有限，但正在不断增长。这项实验性试点调查报告了有史以来第一个关于音乐和灯光对赌博行为的综合影响的实证研究。在玩在线轮盘赌时，56 名参与者参加了四种实验条件之一（每种条件 14 名参与者）； （1）正常（白）光下用快节奏音乐赌博，（2）红光下用快节奏音乐赌博，（3）正常（白）光下用慢节奏音乐赌博，（4）红光下用慢节奏音乐赌博。每次旋转的风险（花费的美元）和投注速度被衡量为赌博行为的指标。我们发现下注速度与音乐节奏有显着的主效应，但与灯光无关。对于两个自变量中的任何一个，每次旋转的风险都没有发现显着影响。显示了灯光和音乐之间对投注速度的显着相互作用。计划比较显示，红灯下的快节奏音乐会导致赌博速度加快。我们讨论了这些发现以及方法的局限性，以及对包括赌博行业和从业者在内的各个利益相关者的潜在影响。
Empirical research examining the situational characteristics of gambling and their effect on gambling behaviour is limited but growing. This experimental pilot investigation reports the first ever empirical study into the combined effects of both music and light on gambling behaviour. While playing an online version of roulette, 56 participants took part in one of four experimental conditions (14 participants in each condition); (1) gambling with fast tempo music under normal (white) light, (2) gambling with fast tempo music under red light, (3) gambling with slow tempo music under normal (white) light, and (4) gambling with slow tempo music under red light. Risk (dollars spent) per spin and speed of bets were measured as indicators of gambling behaviour. Significant main effects were found for speed of bets in relation to musical tempo, but not light. No significant effects were found for risk per spin for either of the two independent variables. A significant interaction between light and music for speed of bets was shown. Planned comparisons revealed that fast tempo music under red light resulted in faster gambling. These findings are discussed along with the methodological limitations, and potential implications for various stakeholders including the gambling industry and practitioners.