The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
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静止不动的动力：Firestone 轮胎
DOI：
10.2307/3116183
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发表时间：
1999
影响因子：
1.2
通讯作者：
D. Sull
中科院分区：
文献类型：
--
作者：
D. Sull
商业历史学家已经阐明了许多新兴行业的先行者如何确保持久的领导地位，但对行业领导者放弃主导地位的过程关注较少。本文探讨了橡胶行业的领导者凡士通轮胎橡胶公司未能有效应对新技术和外国竞争的原因。提交人认为，凡士通并没有采取任何行动，而是加快了有助于其过去成功的活动。凡士通的反应受到管理层现有战略框架和价值观、公司流程以及与客户和员工的长期关系的制约。
Business historians have illuminated how first movers in many emerging industries secure an enduring leadership position, but have devoted less attention to the processes by which industry leaders relinquish their dominance. This paper examines why rubber industry leader Firestone Tire & Rubber failed to respond effectively to new technology and foreign competition. The author argues that Firestone did not respond by doing nothing, but rather accelerated activities that had contributed to its past success. Firestone's response was constrained by managers' existing strategic frames and values, and the company's processes and long-standing relationships with customers and employees.