Booking Behavior of Free-Floating Carsharing Users
Booking Behavior of Free-Floating Carsharing Users
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DOI：
10.3141/2650-15
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发表时间：
2017
影响因子：
1.7
通讯作者：
T. Niels;K. Bogenberger
中科院分区：
文献类型：
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作者：
T. Niels;K. Bogenberger
近年来，自由浮动汽车共享（FFCS）系统的服务越来越受欢迎，特别是在城市地区。一些FFCS运营商现在将电池电动汽车（BEV）纳入其车队中。这一增加对城市及其居民特别有利，因为BEV在当地是零排放的，并且移动更安静。然而，FFCS客户如何反应的新技术尚未进行实证分析。通过结合德国慕尼黑一家FFCS运营商的应用程序调用和预订数据，该研究评估了客户预订特定汽车时的偏好，并评估了车队的纯电动汽车的吸引力。考虑到移动的手机应用程序打开时遇到的空间可用性，研究发现，到最近可用汽车的距离是客户最重要的决策标准。如果在200米范围内有车可用，客户预订汽车的概率将是最近车辆在500米之外（100米= 0.06英里）的情况的两倍。此外，大多数客户预订了最近的可用汽车。然而，车辆的某些特性使用户步行到更远的汽车。该研究确定了流行的车型，并发现客户更喜欢使用车队的BEV，而与电池电量无关。纯电动汽车的使用距离几乎与内燃机汽车相同，适用于大多数用例：超过80%的FFCS行程最多覆盖20公里（12.4英里）的距离。
In recent years, the services of free-floating carsharing (FFCS) systems have gained popularity, especially in urban areas. Some FFCS operators are now including battery electric vehicles (BEVs) in their fleets. This addition is especially beneficial for cities and their inhabitants, as BEVs are locally emission free and move more quietly. However, how FFCS customers react to the new technology has not yet been empirically analyzed. By combining the app call and booking data of an FFCS operator in Munich, Germany, this study assessed the preferences of customers when booking a specific car and evaluated the attractiveness of the fleet’s BEVs. With the consideration of the spatial availability encountered when the mobile phone app was opening, the study found that the distance to the nearest available car was the most important decision criterion for customers. If a car had been available within 200 m, the probability that customers booked a car would have been twice as great compared with the case that the nearest vehicle had been 500 m away (100 m ≈ 0.06 mi). In addition, the majority of the customers booked the nearest available car. Nevertheless, certain qualities of vehicles made users walk to a car that was farther away. The study identified popular vehicle models and found that customers preferred to use the fleet’s BEVs, independent of the battery level. BEVs were used for almost the same distances as internal combustion engine vehicles and were suitable for most use cases: more than 80% of the FFCS trips covered a distance of at most 20 km (≈12.4 mi).