Beyond the "substitution effect": the impact of digital experience quality on future cultural participation
Beyond the "substitution effect": the impact of digital experience quality on future cultural participation
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DOI：
10.1080/09548963.2023.2295883
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发表时间：
2023-12-21
期刊：
影响因子：
3.1
通讯作者：
Misek，Richard
中科院分区：
文献类型：
--
作者：
Leguina，Adrian;Manninen，Kadja;Misek，Richard
许多艺术和文化组织在2019冠状病毒病大流行期间面临的“转向”数字化，揭示了一种复杂的影响关系，包括显著的无障碍改善（例如，对于D/聋人和残疾观众），但也复制了许多先前存在的排斥。我们认为，了解在线观众的体验可以帮助告知艺术和文化组织的下一步，以适应当前的不确定性时期，特别是与生活成本危机减少休闲支出。根据靛蓝Ltd.（2020-21）在英国进行的数字体验调查的数据，本文探讨了不同的在线观众如何判断在线影院体验及其对未来行为的潜在影响。通过分析受访者的体验质量与人口统计信息以及参与者如何访问在线体验，我们提供的证据表明，在线参与，特别是如果体验是高质量的，有可能增加未来的亲自参与。
The “pivot” to digital that many arts and culture organisations faced during the Covid-19 pandemic, revealed a complex nexus of effects that includes significant accessibility improvements (for example, for D/deaf and disabled audiences) but also a replication of many pre-existing exclusions. We argue that understanding the experiences of online audiences can help inform arts and culture organisations’ next steps in adapting to the current period of uncertainty, particularly with a cost-of-living crisis reducing leisure spending. Drawing on data from the Digital Experience survey carried out in the UK by Indigo Ltd. (2020–21), this article explores how diverse online audiences judged online theatre experiences and their potential impact on future behaviour. By analysing respondents’ quality of experience in tandem with demographic information and how participants accessed the online experience, we provide evidence showing that online participation, particularly if the experience is high quality, has the potential to increase future in-person participation.