Nine out of 10 food advertisements shown during Saturday morning children's television programming are for foods high in fat, sodium, or added sugars, or low in nutrients
Nine out of 10 food advertisements shown during Saturday morning children's television programming are for foods high in fat, sodium, or added sugars, or low in nutrients
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DOI：
10.1016/j.jada.2008.01.015
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发表时间：
2008-04-01
影响因子：
--
通讯作者：
Story, Mary
中科院分区：
文献类型：
--
作者：
Batada, Ameena;Seitz, Maia Dock;Story, Mary
美国国家科学院医学研究所2005年的一项研究得出结论，食品营销影响儿童的食物偏好、消费和健康。鉴于市场营销对儿童饮食的强大影响，本横断面研究考察了食品的类型，这些食品的营养质量，以及周六上午儿童电视节目中食品广告中使用的营销技巧和信息。在2005年5月27.5小时的节目中，49%的广告是食品广告（572个广告中有281个食品广告）。最常见的广告食品类别是即食早餐谷物和谷物棒（占所有食品广告的27%），餐馆（占食品广告的19%）和零食（占食品广告的18%）。91%的食品广告是高脂肪、高钠、高糖或低营养的食品或饮料。74%的食品广告使用卡通人物，26%的食品广告使用玩具或其他赠品。约一半的食品广告含有健康/营养或体力活动的信息，86%的食品广告含有情感诉求。这项研究为食品和营养专业人员提供了有关周六早上电视节目中鼓励儿童食用的食物数量和类型的信息。这些发现可以帮助食品和营养专业人员为儿童提供健康饮食方面的建议，并/或制定计划或政策，以平衡这些广告与健康饮食信息。
A 2005 review by the Institute of Medicine of the National Academies concluded that food marketing influences children's food preferences, consumption, and health. Given the powerful influence of marketing on children's diets, this cross-sectional study examined the types of foods, the nutritional quality of those foods, and the marketing techniques and messages used in food advertising during Saturday morning children's television programming. During 27.5 hours of programming in May 2005, 49% of advertisements shown were for food (281 food advertisements out of 572 total advertisements). The most commonly advertised food categories were ready-to-eat breakfast cereal and cereal bars (27% of all food advertisements), restaurants (19% of food advertisements), and snack foods (18% of food advertisements). Ninety-one percent of food advertisements were for foods or beverages high in fat, sodium, or added sugars or were low in nutrients. Cartoon characters were used in 74% of food advertisements, and toy or other giveaways were used in 26% of food advertisements. About half of food advertisements contained health/nutrition or physical activity messages and 86% of food advertisements contained emotional appeals. This study provides food and nutrition professionals with information about the amount and types of food children are encouraged to eat during Saturday morning television programming. The findings can help food and nutrition professionals counsel children about healthful eating and/or develop programs or policies to balance those advertisements with healthful eating messages.