The effect of joy on the behaviour of cricket spectators: the mediating role of satisfaction.
The effect of joy on the behaviour of cricket spectators: the mediating role of satisfaction.
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DOI：
10.1080/13606710601056497
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发表时间：
2007-01-01
期刊：
影响因子：
--
通讯作者：
Yassim, M.
中科院分区：
文献类型：
--
作者：
Kuenzel, S.;Yassim, M.
球迷的忠诚度对任何运动队来说都是至关重要的。本文探讨了游戏体验对满意度、口碑和参与意愿的影响。这项研究的一个独特的情感体验，在英格兰板球观众的喜悦，进行了调查。定性访谈板球俱乐部管理层和观众，再加上以前的文献，以确定三个方面的喜悦，即：社会促进，游戏质量和听觉。观众（n = 581）进行了调查，以测试之间的关系的喜悦，满意度和行为意图。由此产生的调查结果及其影响进行了讨论，并建议不同的情绪及其后果需要更多的关注，研究人员和管理人员。
Loyalty of fans is of vital importance for any sports team. This article examines the influence of experience of the game on satisfaction, world-of-mouth and intention to attend. For this research one distinct emotional experience, joy of cricket spectators in England, was investigated. Qualitative interviews with cricket club management and spectators, coupled with previous literature are used to identify three dimensions of joy, namely: social facilitation, quality of game and auditory. A survey of spectators (n=581) was conducted to test the relationship between joy, satisfaction and behavioural intentions. The resulting findings and their implications are discussed, and it is suggested that distinct emotions and their consequences need greater attention from researchers and managers.