Entrepreneurial orientation and the franchise system Organisational antecedents and performance outcomes
Entrepreneurial orientation and the franchise system Organisational antecedents and performance outcomes
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创业导向和特许经营体系组织背景和绩效结果
DOI：
10.1108/03090561311306877
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发表时间：
2013
影响因子：
4.4
通讯作者：
Dada O
中科院分区：
文献类型：
--
作者：
Dada O
目的-本文的目的是了解特许经营者的看法的作用，创业战略导向（EO）-创新，风险承担，和积极主动的行动-在特许经营公司的特殊情况下，鉴于对立的力量，标准化/统一和系统创新/适应。设计/方法/途径-一个横截面的研究设计，涉及一个邮件问卷调查，受雇于收集数据的样本特许经营在英国。在研究中指定的假设进行了测试，使用路径model. Findings的结果表明，对于特许经营组织，EO是正相关的性能。Rauchet等人最近进行的Meta分析也表明EO与性能的相关性相当大（r=0.242）。该相关性与研究中报告的显著性值0.234一致。此外，特许经营系统的支持结构被认为是重要的，在促进EO在organization.Research限制/含义，未来的研究可能会考虑包括其他方面的EO，特别是竞争的侵略性和自主权，在探索EO的相关性的特许经营系统。这将是有趣的，也可以使用纵向分析，以研究EO对特许经营公司的业绩的长期影响。独创性/价值-这项研究扩展了知识的EO绩效结果关系的特许经营的情况下，EO的作用目前正在探讨。这可能是因为专营权的概念是建立在标准化和统一的基础上的，这些概念与促进平等机会所涉及的灵活战略背道而驰。
Purpose–The purpose of this paper is to understand the franchisor's perception of the role of entrepreneurial strategic orientation (EO) – innovative, risk‐taking, and proactive actions – within the special case of franchised firms, given the opposing forces for standardisation/uniformity and system innovation/adaptation.Design/methodology/approach–A cross‐sectional research design, involving a mail questionnaire survey, was employed to collect data from a sample of franchisors operating in the UK. The hypotheses specified in the study were tested using a path model.Findings–The results show that for franchise organisations, EO is positively related to performance. The recent meta‐analysis conducted by Rauchet al.also demonstrated that the correlation of EO with performance is fairly large (r=0.242). This correlation is consistent with the significant value reported in the study of 0.234. In addition, franchise system support structures were found to be important in fostering EO within the organisation.Research limitations/implications–Future studies may consider including other dimensions of EO, notably competitive aggressiveness and autonomy, in exploring the relevance of EO to the franchise system. It would be interesting to also use a longitudinal analysis to examine the long‐term effect of EO on the performance of franchised firms.Originality/value–The study extends knowledge of the EO‐performance outcomes relationship to the franchising context where the role of EO is presently under‐explored. This could be attributed to the fact that the franchise concept is built on standardisation and uniformity, notions that run counter to the flexible strategies involved in fostering EO.