Preventing Alcohol Abuse Through Social Networking Sites: A First Assessment of a Two-Year Ecological Approach.
Preventing Alcohol Abuse Through Social Networking Sites: A First Assessment of a Two-Year Ecological Approach.
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DOI：
10.2196/jmir.4233
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发表时间：
2015-12-10
影响因子：
7.4
通讯作者：
Brousse G
中科院分区：
文献类型：
--
作者：
Flaudias V;de Chazeron I;Zerhouni O;Boudesseul J;Begue L;Bouthier R;Lévrier C;Llorca PM;Brousse G
减少年轻人酒精使用/消费的预防战略对于减少与酒精有关的死亡和预防疾病至关重要。本文主要研究针对年轻人的社交网站（SNS）酒精预防项目的有效性。我们假设该计划将削弱参与者在酒精和节日时刻之间的关系，并导致他们在节目期间在节日时刻申报的酒精消费量减少。我们还探索了与预防项目的互动，这是最有效的。预防计划在两年内以三次抽奖的形式进行。参与者定期收到预防信息，特别是关于饮酒和节日的信息（例如，Facebook上的视频和手机上的短信）。在这三个阶段，参与者必须回答一些问题，探讨他们对饮酒和节日时刻高度相关的信念程度。没有参加预防项目的对照组在前两个阶段被问了同样的问题。在第二阶段，参与者被要求回答有关他们在聚会期间饮酒的问题。在第三个阶段，我们探索了与预防计划的互动，以减少他们认为饮酒和节日时刻有关的信念。第一阶段共有651名参与者（平均年龄22.24岁，SD 4.10岁，女性：n=430），第二阶段有301名参与者（平均年龄21.27岁，SD 3.07岁，女性n=199），第三阶段有305名参与者（平均年龄22.41岁，SD 4.65岁，女性：n=190）正确完成了调查。对照组有69名学生在第一期完成调查（年龄：平均18.93岁，SD 1.14岁；女性：n=59）， 50名学生在第二期完成调查（年龄：平均20.78岁，SD 1.94岁；女性：n=45）。我们观察到，在2年中，参与者的酒精与节日时刻的关联显著减少（第1期：z= -4.80， P<.001；第2期：z= -2.11， P=.04；第3期：z= -2.30， P=.02），但在对照组中没有。我们还观察到，参与者在节日期间消耗的杯子数量有所减少（z= -2.36， P= 0.02），但在第二阶段，对照组没有出现这种情况。第三个阶段表明，只有在计划注册后的天数对节日时刻和酒精消费的关联减少有影响（t 21=3.186， P= 0.005）。这项研究的结果表明，社交网络预防计划有望防止酒精与节日时刻的联系，更广泛地说，在影响社会规范方面。
Prevention strategies to reduce alcohol use/consumption among young people are crucial to reducing alcohol-related deaths and preventing disease. This paper focuses on the effectiveness of a social networking site (SNS) alcohol prevention program targeted toward young people. We hypothesized that the program would diminish the relation made by participants between alcohol and festive moments, and would result in a reduction of their declared consumption of alcohol at festive moments during the program. We also explored the interaction with the prevention program that was the most efficient. The prevention program took the form of 3 lotteries over 2 years. The participants periodically received prevention messages, particularly on alcohol and festive moments (eg, videos on Facebook and short message service [SMS] text messages on their mobile phones). For the 3 periods, the participants had to answer questions exploring the level of their belief that alcohol consumption and festive moments are highly associated. A control group that did not participate in the prevention program was asked the same questions over the same number of days for the first 2 periods. During the second period, the participants were asked to answer questions about their alcohol consumption during parties. During the third period, we explored the interaction with the prevention program on the reduction of their belief that alcohol consumption and festive moments are associated. A total of 651 participants (age: mean 22.24, SD 4.10 years; women: n=430) during the first period, 301 participants (age: mean 21.27, SD 3.07 years; women n=199) during the second period, and 305 (age: mean 22.41, SD 4.65 years; women: n=190) during the third period correctly completed the survey. For the control group, 69 students completed the survey during the first period (age: mean 18.93, SD 1.14 years; women: n=59) and 50 during the second (age: mean 20.78, SD 1.94 years; women: n=45). We observed a significant reduction in the association of alcohol with festive moments in the participants over the 2 years (period 1: z=–4.80, P<.001; period 2: z=–2.11, P=.04; period 3: z=–2.30; P=.02), but not in the controls. We also observed a reduction in the number of glasses consumed during festive moments for the participants (z=–2.36, P=.02), but not for the controls during the second period. The third period showed that only the number of days since registration in the program had an impact on the reduction of the association of festive moments and alcohol consumption (t 21=3.186, P=.005). The findings of this study suggest that the SNS prevention program is promising in preventing the association of alcohol with festive moments and, more generally, in impacting social norms.