A DAY IN THE CITY - USING CONJOINT CHOICE EXPERIMENTS TO MODEL URBAN TOURISTS CHOICE OF ACTIVITY PACKAGES
A DAY IN THE CITY - USING CONJOINT CHOICE EXPERIMENTS TO MODEL URBAN TOURISTS CHOICE OF ACTIVITY PACKAGES
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DOI：
10.1016/0261-5177(95)00035-m
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发表时间：
1995-08-01
影响因子：
12.7
通讯作者：
TIMMERMANS, H
中科院分区：
文献类型：
--
作者：
DELLAERT, B;BORGERS, A;TIMMERMANS, H
本文介绍并检验了一种联合选择实验方法，用于模拟城市旅游者对活动套餐的选择。联合logit模型被引入作为一种工具，以模拟活动的组合之间的选择，并提出了一种实验设计方法，其中包括多个备选方案的属性以及不同备选方案的属性之间的相互作用。当在一天的不同时间引入属性时，也支持测试属性的参数值可能存在的差异。所提出的方法实施和测试的案例研究荷兰城市游客的选择活动包在巴黎的周末。购物和观光是评价最积极的活动。一些显着的相互作用之间的选择活动的不同部分的周末进行了观察，一般偏好的变化活动，并没有显着的相互作用之间的选择晚上和白天的活动。结果发现，在案例研究中的受访者没有不同的评价活动，这取决于他们被介绍的周末期间。
This paper introduces and tests a conjoint choice experiment approach to modeling urban tourists' choice of activity packages. The joint logit model is introduced as a tool to model choices between combinations of activities and an experimental design approach is proposed that includes attributes from multiple alternatives as well as interactions between attributes of different alternatives. Tests for possible differences in parameter values for attributes when introduced in different parts of the day are also supported. The proposed approach was implemented and tested in a case study on Dutch urban tourists' choices of activity packages for a weekend in Paris. Shopping and sightseeing were the activities evaluated most positively. A number of significant interactions between choices of activities for different parts of the weekend was observed, with a general preference for variation in activities, and no significant interactions between choices of evening and daytime activities. It was found that respondents in the case study did not evaluate activities differently depending on the period of the weekend in which they were introduced.