Consuming rural Japan : The marketing of tradition and nostalgia in the Japanese travel industry
Consuming rural Japan : The marketing of tradition and nostalgia in the Japanese travel industry
复制标题
消费日本乡村：日本旅游业的传统与怀旧营销
DOI：
10.2307/3773988
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发表时间：
1997
期刊：
影响因子：
--
通讯作者：
M. Creighton
中科院分区：
文献类型：
--
作者：
M. Creighton
日本的旅游业反映了国际化目标与对日本文化传统消失的担忧之间的矛盾。本文讨论了国内乡村旅游流行背后的怀旧之情，以寻求与日本人的身份重聚。它探讨了旅游广告和描述旅游的电影中的故乡意象，以吸引当代许多城市日本人的无家可归感。它还讨论了怀旧旅游对最近转变为热门旅游目的地的偏远地区的影响。它探索了农村地区模拟体验中的去情境化，例如城市百货商店举办的当地集市，以及为繁忙的都市人提供的各种其他消费者伪旅行体验
The Japanase travel and tourism industries reflect contradictions between goals to internationalize and fears about vanishing Japanese cultural traditions. This article discusses the nostalgia underlying the popularity of domestic tourism to rural areas in search of reunion with Japanese identity. It explores furusato (home village) imagery in travel advertising and in movies depicting travel in terms of its appeal to contemporary feeling of homelessness among many urban Japanese. It also discusses the impact of nostalgia tourism on remote areas recently transformed into popular travel destinations. It explores the decontextualization of place in simulated experiences of rural areas such as local place fairs hosted by city department stores, and various other consumer offering of pseudotravel experiences for busy urbanites