A meta-analysis of fear appeals: Implications for effective public health campaigns
A meta-analysis of fear appeals: Implications for effective public health campaigns
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DOI：
10.1177/109019810002700506
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发表时间：
2000-10-01
影响因子：
4.2
通讯作者：
Allen, M
中科院分区：
文献类型：
--
作者：
Witte, K;Allen, M
使用元分析技术对恐惧诉求文献进行了全面的综合考察。元分析表明，强烈的恐惧诉求会产生高水平的严重程度和易感性，而且比低或弱的恐惧诉求更有说服力。研究结果还表明，恐惧诉求会激发适应性危险控制行为，如信息接受，以及非适应性恐惧控制行为，如防御性回避或抵触。研究表明，强烈的恐惧诉求和高效能信息产生的行为变化最大，而低效能信息的强烈恐惧诉求产生的防御性反应水平最高。并提出了今后的研究方向和实践意义。
The fear appeal literature is examined in a comprehensive synthesis using meta-analytical techniques. The meta-analysis suggests that strong fear appeals produce high levels of perceived severity and susceptibility, and are more persuasive than low or weak fear appeals. The results also indicate that fear appeals motivate adaptive danger control actions such as message acceptance and maladaptive fear control actions such as defensive avoidance or reactance. It appears that strong fear appeals and high-efficacy messages produce the greatest behavior change, whereas strong fear appeals with low-efficacy messages produce the greatest levels of defensive responses. Future directions and practical implications are provided.