The Impact of the Wording of Employment Advertisements on Students' Inclination to Apply for a Job
The Impact of the Wording of Employment Advertisements on Students' Inclination to Apply for a Job
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DOI：
10.1080/00224540903365422
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发表时间：
2010-01-01
影响因子：
2.1
通讯作者：
Taris, Toon W.
中科院分区：
文献类型：
--
作者：
Born, Marise Ph.;Taris, Toon W.
学生申请工作的倾向被视为（1）招聘广告中所列的理想候选人简介的措辞和（2）申请人性别的函数。先前的研究发现，女性比男性更倾向于申请与其性别相对应的工作（即，包含原型女性化而不是男性化的个人特征的简档）。基于Fiedler和Semin（1996）的语言类别模型，我们预计，如果所需的个人资料是用行为/动词而不是名词/形容词来表达的话，这种效果会降低。ANOVA支持女性的这一推理，但不支持男性。我们的结论是，各组织可能会通过改变广告的呈现形式来增加申请特定工作的妇女人数。
Students' inclination to apply for a job was examined as a function of (1) the wording of the desired candidate's profile specified in the employment advertisement and (2) applicant gender. Previous research found that women are more inclined than men to apply for jobs that include a profile corresponding to their gender (i.e., a profile containing prototypically feminine instead of masculine personal characteristics). Based on Fiedler and Semin's (1996) Linguistic Category Model, we expected that this effect would decrease if the desired profile was worded in terms of behaviors/verbs instead of nouns/adjectives. ANOVA supported this reasoning for women but not for men. We conclude that organizations may increase the number of women applying for particular jobs by changing the presentation form of the advertisement.