Media-Induced Or Search-Driven?
Media-Induced Or Search-Driven?
复制标题
媒体诱导还是搜索驱动？
DOI：
--
复制
发表时间：
2014
期刊：
影响因子：
--
通讯作者：
Jason A. Martin
中科院分区：
文献类型：
--
作者：
M. Ragas;Hai L. Tran;Jason A. Martin
在努力推进知识的在线搜索设置过程中的触发事件，这个纵向宏观层面的研究探讨了美国新闻媒体的关注和总搜索兴趣的在线公众在英国石油公司在整个墨西哥湾的石油泄漏在2010年之间的关系。结果提供了强有力的证据，互动的双向街道之间的媒体和搜索议程的显着转移。除了缓慢移动，基本的新闻报道量对总搜索查询量的影响，本研究记录了一个快速移动的“反向议程设置”的实例，新闻媒体在长期的漏油灾难中对搜索趋势的反应。这些研究结果的理论，方法和实际意义进行了讨论。
In an effort to advance knowledge of the online agenda-setting process during a trigger event, this longitudinal macro-level study explores the over-time relationship between US news media attention and aggregate search interest of the online public in BP plc throughout the Gulf of Mexico oil spill in 2010. The results provide strong evidence of an interactive two-way street in the transfer of salience between the media and search agendas. In addition to slower-moving, basic agenda-setting effects of news coverage volumes on aggregate search query volumes, this study documents an instance of faster-moving “reverse agenda setting” with the news media responding to search trends during the prolonged oil spill disaster. The theoretical, methodological, and practical implications of these findings are discussed.