The Taste for Privacy: An Analysis of College Student Privacy Settings in an Online Social Network
The Taste for Privacy: An Analysis of College Student Privacy Settings in an Online Social Network
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DOI：
10.1111/j.1083-6101.2008.01432.x
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发表时间：
2008-12-01
影响因子：
7.2
通讯作者：
Christakis, Nicholas
中科院分区：
文献类型：
--
作者：
Lewis, Kevin;Kaufman, Jason;Christakis, Nicholas
当代社交网站（SNS）的快速增长与人们对个人隐私的日益关注不谋而合。大学生和青少年经常在个人资料上提供个人信息，这些信息可以被大量未知的人查看，并可能以有害的方式使用。像Facebook和MySpace这样的SNS允许用户控制他们个人资料的隐私级别，从而限制对这些信息的访问。在本文中，我们把隐私本身的偏好作为我们的分析单位，并分析了预测学生拥有私人与公共个人资料的因素。基于Facebook的一个新的社交网络数据集，我们认为，隐私行为是社会影响和个人激励的结果。如果学生的朋友和室友有私人资料，他们更有可能拥有私人资料;女性比男性更有可能拥有私人资料;拥有私人资料与更高水平的在线活动有关。最后，拥有私人与公共形象的学生的特点是一套独特的文化偏好，其中“隐私的品味”可能只是一个小的，但不可分割的一部分。
The rapid growth of contemporary social network sites (SNSs) has coincided with an increasing concern over personal privacy. College students and adolescents routinely provide personal information on profiles that can be viewed by large numbers of unknown people and potentially used in harmful ways. SNSs like Facebook and MySpace allow users to control the privacy level of their profile, thus limiting access to this information. In this paper, we take the preference for privacy itself as our unit of analysis, and analyze the factors that are predictive of a student having a private versus public profile. Drawing upon a new social network dataset based on Facebook, we argue that privacy behavior is an upshot of both social influences and personal incentives. Students are more likely to have a private profile if their friends and roommates have them; women are more likely to have private profiles than are men; and having a private profile is associated with a higher level of online activity. Finally, students who have private versus public profiles are characterized by a unique set of cultural preferences-of which the "taste for privacy'' may be only a small but integral part.